Become a Healthcare Facebook Expert

Descripción

  Whether you are an established pharmaceutical brand looking to expand upon your existing social media presence or are just starting out and need to learn the basics, this course is for you.  Years ago, a business wasn’t really a business without a website.  These days, the same can be said for visibility on social media.  Without it, your brand is already miles behind the competition.   In this course, participants will learn the importance of having a digital marketing strategy and how it can elevate their brand to the next level.  The various types of social media platforms including Facebook, Instagram, and YouTube will be discussed and how they can be utilized in the pharmaceutical industry.   So where do you begin in learning all there is to know and tackling the countless tasks involved with managing a social media presence?   This is a real “roll your sleeves up” type of course where we’ll be providing step-by-step tutorials and instruction for creating a strong social media brand.  From setting up the basics of an account to the types of content that will actually attract your audience, you’ll learn what it takes to succeed in the digital world.  Throughout the course, pharmaceutical industry leaders with thriving social media presence will be examined and used as case studies.   Short video tutorials will dive deep into the specifics of Facebook and Instagram functionality.  Ever wonder how the biggest Instagrammers in the world develop such creative and intriguing content?  You’ll learn how with industry tips and tricks from the pros that will save you time and money!  We’ll also introduce tools such as Canva, which can turn someone with very little graphic knowledge into a seasoned designer in a matter of days.   Students will walk away understanding how to properly and professionally implement their own pharmacy blog including self-hosting resources, the financial investment involved, and the types of content in which to publish.  How to choose a design theme for the blog and how to properly market it utilizing a brand’s social medial channels will be explained.   And finally, we will discuss how to leverage each of these very important social media tools to reach the optimal audience through strategic planning and execution. Med-level