Become an Expert in Healthcare Social Media Marketing

Descripción

Looking to expand your pharmacy brand and develop a strategy around elevating it to the next level?  This FarmaSchool training course will provide you with the proper framework for achieving that by offering simple and actionable steps you can begin to implement immediately.   Perhaps you are just starting to develop your pharmaceutical brand and looking for guidance in creating a strategic vision.  Or maybe you are someone who has a well-established pharmaceutical business but are ready to expand and start competing with industry leaders.   In this training, pharmacists will learn the importance of developing a strategic vision and walk away with a practical plan for achieving those goals. By taking an introspective look at their own business, pharmacists will be encouraged to think “outside the box” and create a brand identity.  Questions such as who they wish to be in the industry and what customers they will desire to serve will be pressed upon each course participant. They will learn the tools to identify strengths and weakness within their business, as well as areas for opportunity – otherwise known as conducting a SWOT Analysis.   In addition, the importance of incorporating a digital marketing strategy into a business will be discussed and how it applies to the pharmaceutical industry.  Social networking in general and social media platforms (such as Facebook, Instagram, Pinterest and YouTube) will be explained with relevant examples.  Throughout the course, pharmaceutical industry leaders with thriving social media presence will be examined and used as case studies.   And finally, the course will cover in detail the skills necessary to grow a digital marketing strategy.  How to create a Content Calendar in which to organize and properly plan social media content is covered, as well as a calendar framework provided.  Components such as hashtags, connecting with other industry accounts, the types of content in which to generate the most attraction, and measuring performance metrics will be shared.   Whether you are an established pharmaceutical brand looking to expand upon your existing social media presence or are just starting out and need to learn the basics, this course is for you.  Years ago, a business wasn’t really a business without a website.  These days, the same can be said for visibility on social media.  Without it, your brand is already miles behind the competition.   So where do you begin in learning all there is to know and tackling the countless tasks involved with managing a social media presence?   This is a real “roll your sleeves up” type of course where we’ll be providing step-by-step tutorials and instruction for creating a strong social media brand.  From setting up the basics of an account to the types of content that will actually attract your audience, you’ll learn what it takes to succeed in the digital world.  Throughout the course, pharmaceutical industry leaders with thriving social media presence will be examined and used as case studies.   Short video tutorials will dive deep into the specifics of Facebook and Instagram functionality.  Ever wonder how the biggest Instagrammers in the world develop such creative and intriguing content?  You’ll learn how with industry tips and tricks from the pros that will save you time and money!  We’ll also introduce tools such as Canva, which can turn someone with very little graphic knowledge into a seasoned designer in a matter of days.   Students will walk away understanding how to properly and professionally implement their own pharmacy blog including self-hosting resources, the financial investment involved, and the types of content in which to publish.  How to choose a design theme for the blog and how to properly market it utilizing a brand’s social medial channels will be explained.   And finally, we will discuss how to leverage each of these very important social media tools to reach the optimal audience through strategic planning and execution.   Med-level